Customers access the Internet from a smartphone in the car; in the subway, when they are squeezed by people, barely reaching with their fingers to the buttons on the smartphone; in the store, even in moments of communication with friends. Therefore, it is important for a modern resource visitor not to have to endlessly zoom in/out the screen, try to get to the button, swear at the discomfort, wait a minute for loading to look for other, more convenient company sites.
From these principles, Google introduced Mobile First from 2014 - rules for developing websites and their adaptive versions. Therefore, adaptation is important not only for the user, but also for the good ranking of the site in the search engine.
Adapt design and animation for smartphones, tablets, laptop monitors and stationary devices - this is included in the mandatory stages of creating a web site. If we prepare a design without layout, draw mobile and tablet version, in addition to the desktop version, with comments to the developers, with scrupulous accuracy “pixel-for-pixel”. We optimize the weight of images for all devices, so as not to lose the quality of the picture, but to get a bonus to the download speed