So, let's first define what SEO website promotion is.
SEO (Search Engine Optimization) is a technology for promoting a website in search results in order to get traffic. The work is based on knowledge of resource ranking algorithms in search results and improving the site criteria in order to bring it to the top of search results for key phrases.

In a nutshell, SEO optimization is needed so that your site is as high as possible in search results, then you will get many more visitors to your site.

SEO is the most effective way to promote your site to the top of search engines and get a flow of visitors and potential customers.

Let's figure out what actions need to be taken to promote your site in search results:
Definition of criteria that effectively affect the ranking of the site in the search results.
Formation of a relevant thematic core, grouping of words by topic and redistribution of the site structure.
Internal and external search engine optimization of your web resource.
Developing website usability and behavioral factors, which play an important role in website promotion.

Compiling a semantic core
To begin with, let's look at the queries that bring people to your website.

Just try entering the query "drawing lessons" into Yandex. This way you can find out what real people are looking for on your topic. As we can see, one of the most popular queries was "drawing lessons from scratch".

Now you need to look at the keyword statistics in Wordstat. The table will show a list of the most popular queries that users are looking for in your topic. To promote, it is enough to select the most frequent user queries. You can also study the phrases that users used to go to your website, this can be done in the statistics of Yandex.Metrica and Google Analytics.