What are selling websites and what types are there?

In order to increase the customer base in our time, it is not enough to just have a quality product, great specialists and good service. You need quality advertising of the product and, of course, an easy way for the user to see the product that they can buy, its advantages and contact the seller. It is for these purposes that companies simply need a selling website. After all, a huge mass of potential buyers spend at least 1/3 of their day on the Internet. Its main goal is to familiarize the visitor with the goods or services provided by the company and perform the target action (order a service, register on the site, request a call, etc.)

Types of selling sites, their advantages and disadvantages.

1. Landing or Landing page
This is a one-page site, which is usually used for contextual advertising. The main goal of such a site is to perform a target action. All the information on it, one way or another, focuses all the visitor's attention on the product and increases interest in it in such a way as to bring the potential client to perform the target action.
Advantages of Landing:
Low cost of website development, as well as ease of use.
Conversion when launching contextual advertising increases to 35% due to the fact that the landing is focused on a specific audience, unlike a regular site.
Contact information left when performing the target action. Users who independently left their contact information are most loyal to receiving additional information about the product, goods or services.
Disadvantages of Landing:
Not suitable for offering expensive goods, since with such purchases the consumer relies more on rational thinking than on emotional.
· Not suitable for offering a large range of goods or services, since while the visitor is thinking about what to buy, he may lose his emotional mood or even forget about the offer itself.
· Template-like one-page site.
2. Business card site
This is a site that presents the company, as well as the goods and services that it provides. It allows the visitor to get acquainted with information about the business, product, cost, get contacts, and also leave feedback after purchasing the product.
Advantages of a business card site:
· Ease of maintenance.
· Simple and clear site structure.
· Ability to use templates.
Disadvantages of a business card site:
· Too simple functionality.
· Due to the small number of pages on the site (usually up to 10 pages), it is not taken seriously by search engines and the users themselves.
· Not suitable for large companies.
3. Corporate website
This is a multi-page website that is a company representative on the Internet. On it, the company posts not only information about itself, products and services, prices, etc., but also various news from its field of activity, vacancies, documentation, its achievements, goals and all contact information, including a telephone number for communication, e-mail address, legal and actual address so that not only potential consumers can contact the company, but also potential partners.
Advantages of a corporate website:
· Focus on different target groups, which allows you to expand your audience reach.
· Reflection of all information on one resource. After reading the site, the user will have a complete understanding of the product and the company for an informed decision.
· Having a corporate website opens up the opportunity to attract not only new customers, but also future partners.
Disadvantages of a corporate website:
· Due to the large amount of information, the user's attention is defocused, which can distract him from ordering a product or service.
· Developing a corporate multi-page website will take more time than developing a landing page or a business card site.
· Lower conversion compared to, for example, a landing page.
4. Online store
This is a site where the visitor can see the entire range of products, sorted by price, popularity, reviews, etc.
Advantages of an online store:
· Unlimited range of products.
· Easy, low-cost and quick opening of a business selling goods in comparison with a stationary point of sale.
· Possibility of forming a customer base of those who have made at least one purchase, and then motivating them to make new purchases by sending notifications about promotions and new products.
Disadvantages of an online store:
· Oversaturated market.
· Communication with the client only via chat / online support.
· Need to master website administration.
After weighing all the pros and cons, it will be easier for you to decide which website is more suitable for your company. Well, if you do not know where to start, then you can contact the specialists of the TarasovWeb company. Services that we provide to our clients:
- market research;
- development of a unique design;
- development of a website of any complexity from scratch without the use of templates and designers;
- website promotion through such tools as basic SEO, SMM and guerrilla marketing, contextual advertising, comprehensive business promotion on the Internet
- increasing efficiency through A/B testing, CRM implementation, implementation of accounting systems;
- technical support of the website (revision, maintenance, information support, transfer of the website to another hosting, etc.)