TARASOVWEB / ANSWERS / 02
FAQ: Websites, AI and Digital Marketing
28 answers to help you understand the technology, assess your project and choose the next step, with practical guidance and examples.
28 questions
01How much does a complete website cost?
Websites
The cost depends on your goals, the number of unique pages, design, content and integrations. A landing page with one form and an online store with a catalogue, payments and CRM require different amounts of work. At TarasovWeb.ru, we prepare an estimate after discussing your project and clearly define the scope, stages and additional costs. For an estimate, send us a description of your business, example websites and a list of required features.
02How long does it take to build a website?
Websites
The timeline depends on the amount of content, interface complexity, integrations and the speed of approvals. The plan covers research, structure, wireframes, design, development and testing. Before starting, we agree on a schedule and the materials we need from you. Features added after the specification is approved are estimated separately, so their impact on the launch date is clear.
03Should I choose a landing page, corporate website or online store?
Websites
A landing page suits a single offer and a specific advertising campaign. A corporate website suits multiple services, company information, case studies and ongoing SEO. An online store provides a catalogue and ordering functionality. Start with the customer journey: what people search for, what they compare and what action they need to take. Sometimes it makes sense to launch a smaller first version and expand it using analytics.
04Which CMS or technology should I use?
Websites
Choose technology to suit your features, content editors and future development. An easy-to-use CMS matters for regular content updates; complex workflows require flexible integrations and custom development. Compare not just the launch cost, but maintenance costs, platform limitations, data ownership and portability. We discuss these criteria before design begins, so the architecture supports your business goals.
05What do a domain and hosting cost, and who owns them?
Websites
Domain and hosting fees depend on the provider, and renewal prices may differ from first-year offers. A CMS, online store and AI service have different server requirements. We recommend registering the domain and main accounts in the client's name and giving the contractor separate access. Your budget should include hosting, backups, email and paid licences.
06Can you move a website from Tilda or another platform while preserving SEO?
Websites
A migration starts with an inventory of pages, content, forms, files and integrations. Keep existing URLs wherever possible and set up permanent redirects for changed addresses. Then check canonicals, the sitemap, robots.txt, analytics and the mobile version. Rankings cannot be guaranteed to remain unchanged: search engines need to process the migrated site again. Monitoring errors and traffic helps identify issues early.
07Will the website be fast and easy to use on a phone?
Websites
We check responsive layouts at different screen widths: menus, forms, buttons and cards should remain accessible without horizontal scrolling. Performance depends on images, fonts, scripts, the server and third-party widgets. We assess main-content loading, responsiveness and layout stability. Animation is worth keeping where it helps people use the website.
08Where should a business start with AI?
AI and automation
Start with one recurring workflow: handling enquiries, searching a knowledge base, preparing documents or classifying requests. Define the inputs, expected result, task frequency and unacceptable errors. Run a small pilot, then compare its speed and quality with your existing process. Scale once you have verified the benefits and ongoing operating costs.
09Which business processes can AI automate?
AI and automation
AI can help sort emails, extract information from documents, draft content, answer questions using a knowledge base and route enquiries. Tasks governed by strict rules often need conventional automation rather than a language model. A practical solution combines both: rules control the workflow, while AI handles free-form text. Decisions with financial consequences and disputed requests are best referred to a responsible team member.
10How is an AI website chatbot different from a conventional chatbot?
AI and automation
A conventional bot follows predefined conversation paths. An AI bot can understand questions written in natural language and find answers in your company's materials. Reliable operation requires current sources, clear limits on its authority and a handover to a person. It can help visitors explore services and describe their needs, but must not invent prices or make promises on the company's behalf.
11What is RAG, and why does an AI assistant need a knowledge base?
AI and automation
Retrieval-augmented generation, or RAG, first finds relevant passages in a knowledge base, then uses them to produce an answer. It draws on company instructions, catalogues and documents without including every document in every request. Quality depends on the completeness of the knowledge base, access permissions and search accuracy. RAG reduces unsupported answers, but does not replace testing and source verification.
12Can AI connect to our website, CRM and messaging platforms?
AI and automation
Yes, provided your systems offer the necessary integration interfaces and permissions. For example, a website enquiry can be added to the CRM, summarised and assigned to a manager. Plan for retries, duplicate prevention, error logging and manual continuation if something fails. Define which external actions the assistant may perform independently and which require confirmation.
13What makes up the cost of AI automation?
AI and automation
The budget includes workflow analysis, data preparation, integrations, the interface, testing and launch. Ongoing costs include model requests, hosting, storage and knowledge base updates. It is therefore useful to measure the cost of a successfully completed task, not just development. To estimate the project, we need request volumes, document types, connected systems and quality requirements.
14How do you test AI before launch and reduce errors?
AI and automation
Prepare a test set of real, difficult and unusual requests with expected outcomes. Check answer accuracy, source links, refusal when information is insufficient and handover to a person. Separately test attempts to obtain restricted information or make the bot follow an injected instruction. Keep a regression test set and rerun it after changes to the model, knowledge base or settings.
15How do you protect data when integrating AI?
AI and automation
Before connecting anything, decide which data the task needs, where it will be processed and who will have access. Exclude unnecessary information, keep secrets on the server and restrict document access by role. Review external providers' policies on storing and using requests. Agree on the technical architecture and personal data requirements before launch, not after uploading your customer database.
16What SEO work is included when developing a new website?
SEO
SEO starts with structure: separate pages should address distinct searches and visitor needs. Technical preparation includes headings, metadata, clear URLs, internal links, a sitemap, indexing controls and error checks. Useful content and a mobile-friendly layout also matter. Ongoing promotion after launch is a separate service; its scope and budget should be agreed as part of the project.
17Can you guarantee the No. 1 position in Yandex and Google?
SEO
No. Rankings depend on search algorithms, competition, demand and your website's condition. A contractor can commit to a scope of work, task deadlines and reporting, but cannot control search results. Assess SEO through relevant enquiries, visibility of important pages and the quality of organic traffic. Forecasts should be based on an audit and data, not a universal promise.
18Why is my website or new page missing from search results?
SEO
First check page availability, robots.txt restrictions, noindex, canonical tags, redirects and internal links. Then inspect the URL in Yandex Webmaster or Google Search Console. A sitemap helps search engines discover pages but does not guarantee indexing: content quality and duplication also matter. If the issue is technical, fix it and request another crawl.
19Why does a website need an FAQ, a blog and internal links?
SEO
An FAQ answers questions before people contact you, articles explore topics in depth, and internal links lead visitors to relevant services or case studies. This makes the structure clearer to both people and search engines. Specific answers with a logical next step are more useful than repeated keywords. Update content when your services, terms or technical guidance change.
20What does digital marketing include, and how is it different from SEO?
Digital marketing
Digital marketing brings together customer acquisition and retention through search, advertising, content, social media and customer communications. SEO focuses on organic search visibility and is one part of that work. Choose channels to suit your audience, offer and sales economics. Your website, landing pages and analytics connect them into a journey from the first visit to an enquiry.
21Which is better for my business: SEO or paid search?
Digital marketing
Advertising lets you test offers and attract relevant visits once a campaign launches, but requires an ongoing budget. SEO builds search visibility through website structure, content and technical quality; results are not immediate. The two can work together. The right mix depends on demand, competition, margins, website readiness and how quickly you need data to test your ideas.
22Why does my website get visitors but few enquiries?
Digital marketing
Possible causes include irrelevant traffic, an unclear offer, a difficult form, a lack of trust or a technical issue. Test the journey from an ad or search result to submitting an enquiry on both mobile and desktop. Compare traffic sources, landing pages and funnel stages. Test changes one at a time to understand what affects enquiries instead of simply changing the design.
23Can I order social media management, content and marketing with my website?
Digital marketing
It is worth planning content, advertising and social media alongside the website to keep the offer and visual identity consistent. Social media management is not automatically included in website development. Before starting, agree on platforms, content formats, responsibilities and publishing volume. We define development, marketing and ongoing support as separate services so the project's scope stays clear.
24Do you work under a contract, and how does payment work?
Working with us
Yes. Our contract sets out the expected result, scope, schedule, acceptance process and payment terms. For staged projects, payments are linked to agreed milestones; the exact schedule depends on project size and duration. Additional features and changes to the specification are agreed separately before the relevant work begins.
25What if I do not like the design or need revisions?
Working with us
Staged approvals reduce that risk: first goals and references, then structure, wireframes and visual design. Collect feedback in one list and explain the problem each change should solve. The project terms define revision rounds, change boundaries and how approved stages can be revisited. Distinguishing revisions within scope from new features keeps the budget transparent.
26Can I commission a website remotely from another city?
Working with us
Yes. Projects can be discussed and managed remotely. To get started, we need a main contact, a description of the task and any available materials. Calls, messages and approvals keep decisions aligned; documents and deliverables are shared electronically as agreed. It helps to establish the time zone, communication channel and meeting schedule in advance.
27What should I prepare, and how much of my time will the project need?
Working with us
Prepare information about your product, audience, competitors and website goals, along with examples of the desired result. A logo, photos, copy and access to existing services are useful if available. Missing materials can be included in the project plan. If time is limited, appoint one decision-maker and agree on short review meetings; your input is still needed at key stages.
28Can I update the website myself, and who supports it after launch?
Working with us
Editing options depend on the chosen CMS and the sections built into it. Specify tasks such as adding articles, changing prices or managing the catalogue in advance. At handover, we discuss access, instructions, backups and updates. Maintenance, monitoring and future development are agreed as a separate scope with clear responsibilities.
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