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Development Brief · TarasovWeb
Everything standing between you and a website
with a WOW effect is this brief.
Hi there! Briefs differ from one another — we try to communicate with clients without fancy words or ancient hieroglyphs, so everything is clear and work moves faster. How thoroughly you fill in the fields below directly determines the result.
No clear spec? Expect a wreck. Don't be stingy with words, even if the text comes out a bit disjointed — we value any reference points. Do this in a calm setting at home in the evening, not at a traffic light on your way to work.
~15 minutes, take your time
📎 This is a regular file — it opened right in the browser on your phone or computer. No installation required; you only need the internet for the fonts and submission at the end.
01
About the Company
Tell us who you are and what you do — this is our starting point.
How can it be abbreviated, can it be translated into another language, which name should we use? If you don't have a name yet — let us know, we'll help you come up with one. Free of charge.
Phone number, email address, and passport details (full name, series, number, registration address) of the company head are needed to register the domain and establish copyright. This data goes nowhere except the domain registrar.
Year founded, geographical presence, number of employees (and whether you need to show them on the website), primary and additional services.
If you don't have a clear slogan — write down whatever once crossed your mind, something we can build upon. We'll help you refine it into a finished version.
02
Marketing and Positioning
Here lies the most crucial part of the website strategy. Take your time.
What practical results are you aiming for? Increased sales, brand awareness, smoother customer communication? If it's a redesign — specify what's wrong with the current version.
Who are your clients? Location, gender and age, income level, interests — the more detail, the better we can hit the mark.
Low prices, speed, material quality, guarantees — don't leave anything out, it all matters here.
Links to competitor websites, if any. If not — describe their strengths and weaknesses in words. One of the most important points in the brief — don't rush through it.
They don't have to be from your industry. Provide links and specify what exactly catches your eye: the design, functionality, or a specific element.
Select what needs to be supported. If something isn't selected, we assume it's not required.
📱 Mobile version
💻 Tablet
🌍 Multilingual
🇬🇧 English
If you know what this is about — list the landing page blocks in your desired order. Not sure? Just leave the field empty, and we'll propose a structure ourselves.
Example: about us → services → portfolio → testimonials → contacts
03
Style & Materials
The visual part — what the customer sees first.
Click on the colors close to your desired ones — or describe your own. If you have no preferences — trust our choice, we'll propose options after reading the brief. Attach the logo in all formats as a separate file to the email.
Photos, texts, certificates, awards, testimonials, client list — everything you already have. Even in poor quality — send it over, we'll sort it out.
If we are reworking an old website — provide the link, hosting access details, and domain registrar data. Also, share the contact details of the previous developer, if you know them.
04
Timeline & Budget
Final push — outline your comfortable boundaries.
On average, a landing page takes 14 to 90 days depending on the requirements and our workload — including time for revisions and adjustments. We sometimes deliver ahead of schedule, but never behind.
The cost of our landing pages starts from 55,000 ₽ and goes up depending on the requirements. We will give the exact price after reviewing the brief. Define a comfortable range — and don't forget, there's a marketing budget ahead (Yandex Direct, targeted ads, etc.).
05
Submit the brief
Thank you for reading to the end!
Even if you haven't filled everything out — no worries, we'll clarify the details on a call. But the more thorough the brief now, the faster and more accurate the result.
Download the file (button above) and send it to us any way you like — via email at info@tarasovweb.ru, WhatsApp, or Telegram. No need to open or print anything.